ST. CLOUD, Minn. — The North American Hockey League team in St. Cloud has changed its name to St. Cloud Norsemen.

The team was known as the St. Cloud Blizzard during the 2019-20 season. The Blizzard moved to St. Cloud last summer after seven seasons in Brookings, S.D. From 2003-12, the team was located in Alexandria, Minn., and was also known as the Blizzard.

“The most important aspect of a team’s brand identity change is that it resonates with audiences and reflects who you are as an organization,” said Amy Hefti, the marketing director for the team, in a news release. “We built the identity change with both our surrounding communities and our players in mind. The Norsemen are symbolic and aligns with heritage of Central Minnesota and are a legend our players can embrace. The Norsemen name and logo personifies the team in a way that allows us to connect with both fans and sponsors in a more meaningful way.”

“While the game of hockey is fast and often graceful, it also requires courage, grit, and resiliency, that’s what I like about our new name and logo,” Tom Chorske, the team’s general manager, said in the release. "Our organization exists as a pathway to help young men achieve their goal of playing college hockey which requires all those traits. We also think we can have some fun with it…which is another element of the sport and our games."

The Norsemen plan to host events, partner with others and volunteer in the community and had out items with the new logo at these events.

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